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The unconditional bond of affection and care between a brother and sister is regarded among the most pious relationships and Rakhi or Raksha Bandhan is such an occasion that further strengthens the noble thoughts among the both. As Raksha Bandhan means 'a bond of protection', it is marked by the sisters tying a Rakhi thread or Raksha on the their brother's wrist. This very Rakhi Thread, may be fragile and tender in nature, is considered stronger than the iron chains and holds so much significance in the celebrations.

Traditional Rakhi for Brother's has modernized beyond expectations! Keeping intact the social importance of Rakhi in Indian society, Rakhi makers have innovated with Rakhi styles & designs and have provided it a completely modern outlook. Every year on Raksha Bandhan, marketers come up with new and even more creative designs to cater to the rising expectations of consumers for some new and more stylish Rakhis and to keep pace with the rapid advancements in every strata of society.

Latest in the line of Rakhi in present time is Feng Shui Rakhi that is crafted keeping in mind the Chinese concept of placing objects that is most auspicious. Another noticeable factor about Rakhi is that besides experimenting with Rakhi designs marketers are also laying stress on the presentation of Rakhi. One can therefore see a charming range of Rakhi Sets, or Rakhis being presented in a box hitting the market. Gradually replacing Rakhi Card is Rakhi Patrika that is more Indian in it's approach and presentation.

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