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Evolution of Rakhi

Sacred thread of Rakhi is more than just a piece of thread for brothers and sisters in India. It is a chaste bond of love that helps sisters and brothers unite in the strongest bonds of love. Ever wondered how did this frail thread looked when the tradition first began, how did Rakhi evolved in its present avatar and how will Rakhi appear in future? Here is an attempt to understand the evolution of Rakhi by tracing the history of Rakhi, its commercialization from the time of origin to the present time. Efforts have also been made to foresee the future of Rakhi in terms of design and marketing styles.

Please click on the links below for more information on Rakhi in Past, Present and Future.

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